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Your best customers are worth far more than your average customers.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Average
Worth
Business
Best
Customers

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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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The market and the consumer and idea trump the system.
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Don’t be different just to be different. Be different to be better.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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When kids grow up wanting to be you, you matter.
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Surprise and differentiation have far more impact than noise does.
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The best marketing strategy is to destroy your industry before your competition does.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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The first rule of doing work that matters: Go to work on a regular basis.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Genius is the act of solving a problem in a way no one has solved it before.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Positive thinking is hard. Worth it, though.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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Go do something interesting. Ask if you need help.
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