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Your best customers are worth far more than your average customers.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Customers
Average
Worth
Business
Best

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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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If you're not the best in the world at what you do, then you have to get better.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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