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Your best customers are worth far more than your average customers.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Average
Worth
Business
Best
Customers

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Successful people are successful for one simple reason: they think about failure differently.
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The instinct to produce great work doesn't require a fancy notebook.
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Everyone is not your customer.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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Be relentlessly generous, without focusing on when it will come back to you.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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We are leaving the industrial economy and entering the connection economy.
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People rarely buy what they need. They buy what they want.
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It's not an accident that successful people read more books.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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