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The market and the consumer and idea trump the system.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Consumers
Market
Trump
System
Idea
Business
Ideas
Consumer

More quotes by Seth Godin

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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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Facts are irrelevant. What matters is what the consumer believes.
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The only thing worse than starting something and failing... is not starting something.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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One key to moving forward is knowing what to leave behind.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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The only path to amazing runs directly through not-yet-amazing
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When you can swim, who cares how deep the water is?
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Surprise and delight and connection are remarkable.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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What people are afraid of isn't failure. It's blame. Criticism.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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It's not an accident that successful people read more books.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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What evidence would you need to see to change your mind about this?
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Excellence isn't about meeting the spec, it's about setting the spec.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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