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The market and the consumer and idea trump the system.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Consumers
Market
Trump
System
Idea
Business
Ideas
Consumer

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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Content Marketing is all the Marketing that's left.
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Learning is not watching a video, learning is taking action and seeing what happens.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Who gets to decide what you want?
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Surprise and delight and connection are remarkable.
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Teaching young people to sell is a priceless gift.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Finding new ways, more clever ways to interrupt people doesn't work.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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