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The market and the consumer and idea trump the system.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Idea
Business
Ideas
Consumer
Consumers
Market
Trump
System

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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Be personal. Be relevant. Be specific.
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Data is not useful until it becomes information.
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Finding new ways, more clever ways to interrupt people doesn't work.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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