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The market and the consumer and idea trump the system.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Ideas
Consumer
Consumers
Market
Trump
System
Idea
Business

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I do not think you can get rid of the fear... but you can dance with it.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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The person who fails the most wins.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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No organization ever created an innovation. People innovate, not companies.
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The combination of passion and art is what makes someone a linchpin.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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If you can’t state your position in eight words, you don’t have a position.
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What evidence would you need to see to change your mind about this?
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Don’t do it because it’s your job, do it because you can.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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