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One way to think about running a successful business is to figure out what the least you can do is, and do that.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Least
Successful
Business
Running
Way
Think
Thinking
Figure
Figures

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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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The market and the consumer and idea trump the system.
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A brand that stands for what all brands stand for stands for nothing much.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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What evidence would you need to see to change your mind about this?
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Quit or be exceptional. Average is for losers.
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Own your dreams. There is no better way to make them happen.
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The definition of a revolution: it destroys the perfect and enables the impossible.
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The question is not Will you succeed? but rather, Will you matter?
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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The conversation is happening about your brand whether you're a part of it or not.
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If you want to be a leader, go lead
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Good ideas come from bad ideas, but only if there are enough of them.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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