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Everyone is not your customer.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Business
Customer
Customers
Everyone

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People are not afraid of failure, they're afraid of blame.
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The enemy of fear is creativity.
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The application process changes the list of who applies. Your applicants reflect your methods.
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Finding new ways, more clever ways to interrupt people doesn't work.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Competence is no longer a scarce commodity.
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Either you defend the status quo, or you invent the future.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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Soon is not as good as now.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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No niche is too small if it's yours.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Competition and the market are like water, they go where they want
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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