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Everyone is not your customer.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Customer
Customers
Everyone
Business

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As long as you want to please everyone, you won't please anyone.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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If you want to dig a big hole, you need to stay in one place.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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