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Everyone is not your customer.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Customers
Everyone
Business
Customer

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Competence is no longer scarce.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Here's the thing: The book that will most change your life is the book you write.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Genius is the act of solving a problem in a way no one has solved it before.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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I feel like I'm treating people as I'd like to be treated.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Treat different people differently. Anything else is a compromise.
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Think big. Start small.
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What evidence would you need to see to change your mind about this?
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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What you do for a living is not be creative, what you do for a living is ship.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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