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Everyone is not your customer.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Customer
Customers
Everyone
Business

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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Leadership is a choice. It's the choice not to do nothing.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Soon is not as good as now.
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Data is not useful until it becomes information.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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If you want to be a leader, go lead
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Figure out the people part and the technology gets a whole lot simpler.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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