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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Instead
Business
Next
Trying
Changer
More quotes by Seth Godin
The job isn't to catch up to the status quo the job is to invent the status quo.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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All Marketers are liars tell stories.
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No one knows more about the way you think than you do.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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As you've probably discovered, great work makes us uncomfortable.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Art changes posture and posture changes innocent bystanders.
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Listen to your fear but don't obey it.
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Busy does not equal important. Measured doesn't mean mattered.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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People talking about you is far more effective than talking about yourself.
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Competence is the enemy of change!
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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People are not afraid of failure, they're afraid of blame.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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