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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Next
Trying
Changer
Instead
Business

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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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The job isn't to catch up to the status quo the job is to invent the status quo.
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No one is as smart as all of us.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Facts are irrelevant. What matters is what the consumer believes.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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When the room brightens when you walk in, you matter.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Good marketers tell a story.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Surprise and differentiation have far more impact than noise does.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Successful people are successful for one simple reason: they think about failure differently.
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If you want customers to hear about you, make something worth talking about.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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