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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Instead
Business
Next
Trying
Changer
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The opposite of coherent is interesting.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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If you can't make money from attention, you should do something else for a living.
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Shame must be accepted to be effective.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Becoming a superstar takes about 10,000 hours of hard work.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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If you want to be a leader, go lead
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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If the game is designed for you to lose, don't play that game. Play a different one.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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