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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Easily
Middlemen
Business
Copied
Expertise
Assets
Developing
Essential
Essentials
Otherwise
Middleman
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Big ideas are little ideas that no-one killed too soon.
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If you want to be a leader, go lead
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Everyone is not your customer.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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You don't need more time in your day. You need to decide.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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Positive thinking is hard. Worth it, though.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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No one knows more about the way you think than you do.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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