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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Essentials
Otherwise
Middleman
Easily
Middlemen
Business
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Expertise
Assets
Developing
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Quit or be exceptional. Average is for losers.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Don't waste time looking for a better pencil: learn to write better.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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By the time there is a case study about your industry, you are already too late.
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The innovator creates a business where they are making money, even when they sleep.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Just because something is easy to measure doesn't mean it's important.
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Dreams are difficult to build and easy to destroy.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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