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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Easily
Middlemen
Business
Copied
Expertise
Assets
Developing
Essential
Essentials
Otherwise
Middleman

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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Data is not useful until it becomes information.
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The conversation is happening about your brand whether you're a part of it or not.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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