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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Expertise
Assets
Developing
Essential
Essentials
Otherwise
Middleman
Easily
Middlemen
Business
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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