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People are not afraid of failure, they're afraid of blame.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Failure
Leadership
Afraid
People
Engagement
Blame
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Your generosity is more important than your perfection.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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When the room brightens when you walk in, you matter.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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