Quote

People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Tyranny
Pick
Picks
Stand
Mind
Gigs
Good
Reject
People
Picked
Rejects

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A brand that stands for what all brands stand for stands for nothing much.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Marketing begins before the product is launched.
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Average feels safe but it's not. It's invisible.
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There's no map for being an artist.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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Good marketers tell a story.
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It's easy to pretend expertise when there's no data to contradict you.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Content Marketing is all the Marketing that's left.
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