Quote

Genius is the act of solving a problem in a way no one has solved it before.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Solving
Solved
Genius
Problem
Way

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Communication is the transfer of emotion.
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Be personal. Be relevant. Be specific.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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The first step to getting good is admitting that you aren't (yet).
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Don't create for the masses. Create for the people who are your kind of weird.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Catering to the passionate is exactly what you should do.
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It's not an accident that successful people read more books.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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If you want customers to hear about you, make something worth talking about.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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A brand that stands for what all brands stand for stands for nothing much.
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What evidence would you need to see to change your mind about this?
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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The world is begging for you to lead.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Here's the thing: The book that will most change your life is the book you write.
Seth Godin