Quote

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Whatever
Remarkable
Opportunity
Marketing
Giving
Destroy
Changing
Organization
Motivational
Gives
Organizations
Winning
Status

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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Facts are irrelevant. What matters is what the consumer believes.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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