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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Mount Vernon
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If you hear my idea and dont believe it , thats not your fault its mine.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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