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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Moments
Started
Firing
Mean
Trouble
Insist
Time
Fire
Customer
Wrong
Marketing
Moment
Advertising
Understand
Customers
Process
Aren
Means
Worth

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What people are afraid of isn't failure. It's blame. Criticism.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Soon is not as good as now.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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believe that giving up is the same thing as being realistic.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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Someone can always do your job a little better or faster or cheaper than you can.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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It's uncomfortable to challenge the status quo.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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