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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Fire
Customer
Wrong
Marketing
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Worth
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Positive thinking is hard. Worth it, though.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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If it scares you, it might be a good thing to try.
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Competence is no longer a scarce commodity.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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You don't have to settle. It's a choice you get to make every day.
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The enemy of creativity is fear.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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When kids grow up wanting to be you, you matter.
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