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Good marketers tell a story.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketers
Marketing
Story
Tell
Stories
Good

More quotes by Seth Godin

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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Seth Godin
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You can game the social media in the short run, but not for long.
Seth Godin
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
Seth Godin
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Debt creates stress, stress creates behaviors that don't lead to happiness.
Seth Godin
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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When the room brightens when you walk in, you matter.
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If you can't make money from attention, you should do something else for a living.
Seth Godin
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
Seth Godin
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
Seth Godin
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
Seth Godin
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We're all born creative, it takes a little while to become afraid.
Seth Godin
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
Seth Godin
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
Seth Godin
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Set up a life you don't need to escape from.
Seth Godin
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
Seth Godin
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
Seth Godin
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Seth Godin
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
Seth Godin
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
Seth Godin
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth Godin