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Good marketers tell a story.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Tell
Stories
Good
Marketers
Marketing
Story

More quotes by Seth Godin

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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth Godin
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Here's the thing: The book that will most change your life is the book you write.
Seth Godin
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
Seth Godin
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
Seth Godin
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
Seth Godin
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
Seth Godin
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
Seth Godin
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
Seth Godin
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
Seth Godin
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Gifts are not favors. If you expect something in return, it's not a gift.
Seth Godin
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
Seth Godin
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
Seth Godin
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Seth Godin
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
Seth Godin
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Habits are where our lives and careers and bodies are made.
Seth Godin
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The innovator creates a business where they are making money, even when they sleep.
Seth Godin
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Seth Godin
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Average feels safe but it's not. It's invisible.
Seth Godin
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
Seth Godin
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The habit of doing more than is necessary can only be earned through practice.
Seth Godin