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Good marketers tell a story.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Story
Tell
Stories
Good
Marketers

More quotes by Seth Godin

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Care. Care more than you need to, more often than expected, more completely than the other guy.
Seth Godin
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
Seth Godin
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Dreams are difficult to build and easy to destroy.
Seth Godin
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Seth Godin
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What people are afraid of isn't failure. It's blame. Criticism.
Seth Godin
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Genius is the act of solving a problem in a way no one has solved it before.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
Seth Godin
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People are not afraid of failure, they're afraid of blame.
Seth Godin
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You don't need a new plan for next year. You need a commitment.
Seth Godin
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
Seth Godin
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Just start. Start now. Fail often. Enjoy the ride.
Seth Godin
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The instinct to produce great work doesn't require a fancy notebook.
Seth Godin
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Leadership is a choice. It's the choice not to do nothing.
Seth Godin
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All Marketers are liars tell stories.
Seth Godin
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
Seth Godin
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
Seth Godin
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
Seth Godin
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Learning is not done to you, it is something you choose to do.
Seth Godin
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
Seth Godin
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If the game is designed for you to lose, don't play that game. Play a different one.
Seth Godin