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You can game the social media in the short run, but not for long.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Game
Media
Games
Social
Running
Long
Marketing
Short

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Too often, we don't give people the opportunity to fill in the blanks.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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I define anxiety as experiencing failure in advance.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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If you want to dig a big hole, you need to stay in one place.
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Don't waste time looking for a better pencil: learn to write better.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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The enemy of fear is creativity.
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Catering to the passionate is exactly what you should do.
Seth Godin
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Shame must be accepted to be effective.
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