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You can game the social media in the short run, but not for long.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Social
Running
Long
Marketing
Short
Game
Media
Games

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People rarely buy what they need. They buy what they want.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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People are not afraid of failure, they're afraid of blame.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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No one knows more about the way you think than you do.
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If you want customers to hear about you, make something worth talking about.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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Shame must be accepted to be effective.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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Popular is not the same important, or often, not the same as good.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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