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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Time
Hire
Marketing
Send
Market
Fire
Support
Memo
Call
Memos
Every
Tech

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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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It takes three years to be an overnight success, sometimes more.
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The first rule of doing work that matters: Go to work on a regular basis.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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All Marketers are liars tell stories.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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If the game is designed for you to lose, don't play that game. Play a different one.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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Effort is its own reward if you allow it to be.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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If you could do tomorrow over again, would you?
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Figure out the people part and the technology gets a whole lot simpler.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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