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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Market
Fire
Support
Memo
Call
Memos
Every
Tech
Time
Hire
Marketing
Send

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The YouTube video maker gets more out of making a video than you get out of watching it.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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The less people know, the more they yell.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Facts are irrelevant. What matters is what the consumer believes.
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We're all born creative, it takes a little while to become afraid.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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People are not afraid of failure, they're afraid of blame.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Who gets to decide what you want?
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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Finding new ways, more clever ways to interrupt people doesn't work.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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