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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Every
Tech
Time
Hire
Marketing
Send
Market
Fire
Support
Memo
Call
Memos
More quotes by Seth Godin
The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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The opposite of coherent is interesting.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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You can't lose. Go, go, go!
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Good marketers measure.
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Too often, the person who wrecks our work is us.
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You can game the social media in the short run, but not for long.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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What I mean by art is the human act of doing something that connects us to someone else
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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If it scares you, it might be a good thing to try.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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Skepticism doesn't help you hear.
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Quit or be exceptional. Average is for losers.
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Don't create for the masses. Create for the people who are your kind of weird.
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