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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Brilliance
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Precious
Marketing
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Art
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Competence is no longer a scarce commodity.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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The application process changes the list of who applies. Your applicants reflect your methods.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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By the time there is a case study about your industry, you are already too late.
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The person who fails the most wins.
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Effort is its own reward if you allow it to be.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Art is what we do when we're truly alive.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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A customer is never out of warranty, even if his product is.
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Too often, the person who wrecks our work is us.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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Facts are irrelevant. What matters is what the consumer believes.
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Don't fix me Love me for what's broken.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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Leadership is a choice. It's the choice not to do nothing.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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The opposite of coherent is interesting.
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