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Making promises and keeping them is a great way to build a brand.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Keeping
Build
Promise
Making
Marketers
Great
Promises
Way
Brand
Brands
Marketing

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Someone can always do your job a little better or faster or cheaper than you can.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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You can game the social media in the short run, but not for long.
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Own your dreams. There is no better way to make them happen.
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