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Making promises and keeping them is a great way to build a brand.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Making
Marketers
Great
Promises
Way
Brand
Brands
Marketing
Keeping
Build
Promise

More quotes by Seth Godin

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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Finding new ways, more clever ways to interrupt people doesn't work.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
Seth Godin
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it no one knew about it it was a complete and total failure.
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
Seth Godin
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People that take responsibility are often given responsibility!
Seth Godin
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Good marketers tell a story.
Seth Godin
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There's no shortage of great ideas. There's a shortage of execution.
Seth Godin
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
Seth Godin
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
Seth Godin
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
Seth Godin
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
Seth Godin
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
Seth Godin
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
Seth Godin
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
Seth Godin
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
Seth Godin