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Making promises and keeping them is a great way to build a brand.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Keeping
Build
Promise
Making
Marketers
Great
Promises
Way
Brand
Brands

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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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More time [to decide] without more information just creates anxiety, not insight.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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If you can't sell to 1 in 1000, why market to a million?
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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We are too focused on avoiding criticism and not enough on making a difference.
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Content Marketing is all the Marketing that's left.
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Treat different people differently. Anything else is a compromise.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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I do not think you can get rid of the fear... but you can dance with it.
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We're all born creative, it takes a little while to become afraid.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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If you're not the best in the world at what you do, then you have to get better.
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