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Making promises and keeping them is a great way to build a brand.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Way
Brand
Brands
Marketing
Keeping
Build
Promise
Making
Marketers
Great
Promises

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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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When your art fails, make better art.
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Just start. Start now. Fail often. Enjoy the ride.
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The opposite of coherent is interesting.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Habits are more powerful than fears.
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Communication is the transfer of emotion.
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We are leaving the industrial economy and entering the connection economy.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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A brand that stands for what all brands stand for stands for nothing much.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Successful people are successful for one simple reason: they think about failure differently.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Learning is not watching a video, learning is taking action and seeing what happens.
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