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Making promises and keeping them is a great way to build a brand.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Keeping
Build
Promise
Making
Marketers
Great
Promises
Way
Brand
Brands
Marketing

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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Great work is the result of seeking out tension, not avoiding it.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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What I mean by art is the human act of doing something that connects us to someone else
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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If you can’t state your position in eight words, you don’t have a position.
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Habits are where our lives and careers and bodies are made.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Be personal. Be relevant. Be specific.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Communication is the transfer of emotion.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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