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Making promises and keeping them is a great way to build a brand.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Way
Brand
Brands
Marketing
Keeping
Build
Promise
Making
Marketers
Great
Promises

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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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The first rule of doing work that matters: Go to work on a regular basis.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Habits are where our lives and careers and bodies are made.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Successful people are successful for one simple reason: they think about failure differently.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Dreams are difficult to build and easy to destroy.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Becoming a superstar takes about 10,000 hours of hard work.
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The enemy of fear is creativity.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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