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Making promises and keeping them is a great way to build a brand.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Keeping
Build
Promise
Making
Marketers
Great
Promises
Way
Brand
Brands
Marketing

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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Habits are where our lives and careers and bodies are made.
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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The conversation is happening about your brand whether you're a part of it or not.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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If you want customers to hear about you, make something worth talking about.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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We are leaving the industrial economy and entering the connection economy.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Set up a life you don't need to escape from.
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More time [to decide] without more information just creates anxiety, not insight.
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What evidence would you need to see to change your mind about this?
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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If you're not the best in the world at what you do, then you have to get better.
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