Quote

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Years
Start
Promoting
Time
Comes
Permission
Three
Assets
Best
Reputation
Book
Connections
Need
Following
Blog
Needs
Later
Asset
Writing
Build
Credibility

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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Either you defend the status quo, or you invent the future.
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Catering to the passionate is exactly what you should do.
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Be personal. Be relevant. Be specific.
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If you want to be a leader, go lead
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Don’t do it because it’s your job, do it because you can.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Don’t be different just to be different. Be different to be better.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Say what you believe and see who follows.
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Data is not useful until it becomes information.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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Dreams are difficult to build and easy to destroy.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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