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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
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Mount Vernon
New York
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People rarely buy what they need. They buy what they want.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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Content Marketing is all the Marketing that's left.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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No organization ever created an innovation. People innovate, not companies.
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Set up a life you don't need to escape from.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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If you're not the best in the world at what you do, then you have to get better.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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Just about anything worth doing is worth doing better.
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Mass attention is almost unattainable and it's not clear that you want it.
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