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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Years
Start
Promoting
Time
Comes
Permission
Three
Assets
Best
Reputation
Book
Connections
Need
Following
Blog
Needs
Later
Asset
Writing
Build
Credibility
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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Networking that matters is helping people achieve their goals.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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By the time there is a case study about your industry, you are already too late.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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Just about anything worth doing is worth doing better.
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When kids grow up wanting to be you, you matter.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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