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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Start
Promoting
Time
Comes
Permission
Three
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Best
Reputation
Book
Connections
Need
Following
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Later
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Writing
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Credibility
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Treat different people differently. Anything else is a compromise.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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It takes three years to be an overnight success, sometimes more.
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The application process changes the list of who applies. Your applicants reflect your methods.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Soon is not as good as now.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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