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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Mount Vernon
New York
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More quotes by Seth Godin
My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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The conversation is happening about your brand whether you're a part of it or not.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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I define anxiety as experiencing failure in advance.
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Average feels safe but it's not. It's invisible.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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Not adding value is the same as taking it away.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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Surprise and delight and connection are remarkable.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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