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Books work as an art form (and an economic one) because they are primarily the work of an individual.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Work
Economic
Books
Individual
Art
Form
Ideas
Primarily
Book
Innovation
Writing
Creativity
More quotes by Seth Godin
Marketing begins before the product is launched.
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Making promises and keeping them is a great way to build a brand.
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It's easy to pretend expertise when there's no data to contradict you.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
Seth Godin
Art changes posture and posture changes innocent bystanders.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
Seth Godin
If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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If you measure it, it will improve.
Seth Godin
The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
Seth Godin
Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
Seth Godin
You don't need more time in your day. You need to decide.
Seth Godin
