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Marketing begins before the product is launched.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Begins
Product
Inspiring
Products
Business
Launched

More quotes by Seth Godin

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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
Seth Godin
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
Seth Godin
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
Seth Godin
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Someone can always do your job a little better or faster or cheaper than you can.
Seth Godin
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
Seth Godin
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
Seth Godin
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
Seth Godin
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
Seth Godin
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth Godin
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You can't have good ideas unless you're willing to generate a lot of bad ones.
Seth Godin
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Ideas that spread win.
Seth Godin
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
Seth Godin
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
Seth Godin
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
Seth Godin
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
Seth Godin
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
Seth Godin
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
Seth Godin
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
Seth Godin
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Seth Godin
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More time [to decide] without more information just creates anxiety, not insight.
Seth Godin