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Marketing begins before the product is launched.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Begins
Product
Inspiring
Products
Business
Launched
Marketing

More quotes by Seth Godin

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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
Seth Godin
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
Seth Godin
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
Seth Godin
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
Seth Godin
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
Seth Godin
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
Seth Godin
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In nearly every case, trying to lead everyone results in leading no one in particular.
Seth Godin
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
Seth Godin
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
Seth Godin
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
Seth Godin
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Leadership is a choice. It's the choice not to do nothing.
Seth Godin
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Doing justice to the work is your task, not setting a world record.
Seth Godin
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
Seth Godin
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People talking about you is far more effective than talking about yourself.
Seth Godin
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Good ideas come from bad ideas, but only if there are enough of them.
Seth Godin
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
Seth Godin
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What if getting bigger isn't the point? What if you merely got better?
Seth Godin
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Don't create for the masses. Create for the people who are your kind of weird.
Seth Godin
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
Seth Godin