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Marketing begins before the product is launched.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Business
Launched
Marketing
Begins
Product
Inspiring
Products

More quotes by Seth Godin

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Just start. Start now. Fail often. Enjoy the ride.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Big ideas are little ideas that no-one killed too soon.
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It's uncomfortable to challenge the status quo.
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Making promises and keeping them is a great way to build a brand.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Doing justice to the work is your task, not setting a world record.
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The instinct to produce great work doesn't require a fancy notebook.
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A customer is never out of warranty, even if his product is.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
Seth Godin