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Marketing begins before the product is launched.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Begins
Product
Inspiring
Products
Business
Launched

More quotes by Seth Godin

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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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It's uncomfortable to challenge the status quo.
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People that take responsibility are often given responsibility!
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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If you can’t state your position in eight words, you don’t have a position.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
Seth Godin
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You gain converts by winning at something the existing provider didn't think was so important.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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When you can swim, who cares how deep the water is?
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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I do not think you can get rid of the fear... but you can dance with it.
Seth Godin
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Leadership is the art of giving people a platform for spreading ideas that work.
Seth Godin
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
Seth Godin
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
Seth Godin
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The enemy of creativity is fear.
Seth Godin
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Go do something interesting. Ask if you need help.
Seth Godin
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
Seth Godin