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Marketing begins before the product is launched.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Inspiring
Products
Business
Launched
Marketing
Begins
Product

More quotes by Seth Godin

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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
Seth Godin
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The enemy of fear is creativity.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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The conversation is happening about your brand whether you're a part of it or not.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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I think creativity is better described as failing repeatedly until you get something right.
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All Marketers are liars tell stories.
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You don't need a new plan for next year. You need a commitment.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Soon is not as good as now.
Seth Godin
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Competition and the market are like water, they go where they want
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Somewhere in the world, someone is doing something that you decided couldn't be done.
Seth Godin
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Average feels safe but it's not. It's invisible.
Seth Godin