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In a digital world, the gift I give you almost always benefits me more than it costs.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Benefits
Cost
Almost
Give
Giving
Always
Costs
World
Digital
Gift

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Busy does not equal important. Measured doesn't mean mattered.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Gratitude and opportunity create more of the same.
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More time [to decide] without more information just creates anxiety, not insight.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Go do something interesting. Ask if you need help.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Art is what we do when we're truly alive.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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People rarely buy what they need. They buy what they want.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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