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In a digital world, the gift I give you almost always benefits me more than it costs.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Always
Costs
World
Digital
Gift
Benefits
Cost
Almost
Give
Giving

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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Good ideas come from bad ideas, but only if there are enough of them.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Be genuine. Be remarkable. Be worth connecting with.
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You don't have to settle. It's a choice you get to make every day.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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Play a new game, not the older game but faster.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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If you can't sell to 1 in 1000, why market to a million?
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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