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In a digital world, the gift I give you almost always benefits me more than it costs.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Benefits
Cost
Almost
Give
Giving
Always
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World
Digital
Gift
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Learning is not done to you, it is something you choose to do.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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If it scares you, it might be a good thing to try.
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If you can't make money from attention, you should do something else for a living.
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No is the foundation that we can build our yes on.
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Too often, the person who wrecks our work is us.
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The enemy of creativity is fear.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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Becoming a superstar takes about 10,000 hours of hard work.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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