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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Need
Needs
People
Motivate
Dont
Convince
Follow
Choose
Everyone
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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The way to get unstuck is to start down the wrong path, right now.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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I do not think you can get rid of the fear... but you can dance with it.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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The innovator creates a business where they are making money, even when they sleep.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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You can't win by being more average than average.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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You can't lose. Go, go, go!
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Be genuine. Be remarkable. Be worth connecting with.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Doing justice to the work is your task, not setting a world record.
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