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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Needs
People
Motivate
Dont
Convince
Follow
Choose
Everyone
Need
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Competence is the enemy of change!
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Tribes makes our lives better, and leading a tribe is the best life of all.
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The resistance is not something to be avoided, it's something to seek out.
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The innovator creates a business where they are making money, even when they sleep.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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Who gets to decide what you want?
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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People are not afraid of failure, they're afraid of blame.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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