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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Person
Live
Important
Chooses
Thing
Drives
World
Becomes
Information
Power
Persons

More quotes by Seth Godin

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Good marketers measure.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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Positive thinking is hard. Worth it, though.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Just because something is easy to measure doesn't mean it's important.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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People are not afraid of failure, they're afraid of blame.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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We're all born creative, it takes a little while to become afraid.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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The resistance is not something to be avoided, it's something to seek out.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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