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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Help
Helping
Dangerously
Ideas
Lousy
Book
Lame
Even
Unwilling
Going
Aren
World
Creativity
Books

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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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You don't need a new plan for next year. You need a commitment.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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The opposite of coherent is interesting.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Excellence isn't about meeting the spec, it's about setting the spec.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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Content marketing is the only marketing left
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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