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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Help
Helping
Dangerously
Ideas
Lousy
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Even
Unwilling
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Aren
World
Creativity
Books

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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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Competence is the enemy of change!
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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The resistance is not something to be avoided, it's something to seek out.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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Busy does not equal important. Measured doesn't mean mattered.
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A customer is never out of warranty, even if his product is.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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If you can't sell to 1 in 1000, why market to a million?
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