Quote

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Find
Realizing
Scientists
Need
Stop
Winner
Purchased
Needs
Whatever
Creates
Marketers
Trying
Simple
Scientist
Instantly
Make
Idea
Artists
Fills
Artist
Emotional
Formula
Best
Realize
Formulas
Ideas
Instead
Sold

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How was your day? If your answer was fine, then I don't think you were leading.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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Be relentlessly generous, without focusing on when it will come back to you.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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What people are afraid of isn't failure. It's blame. Criticism.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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