Quote

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Make
Idea
Artists
Fills
Artist
Emotional
Formula
Best
Realize
Formulas
Ideas
Instead
Sold
Find
Realizing
Scientists
Need
Stop
Winner
Purchased
Needs
Whatever
Creates
Marketers
Trying
Simple
Scientist
Instantly

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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Skepticism doesn't help you hear.
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Popular is not the same important, or often, not the same as good.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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The application process changes the list of who applies. Your applicants reflect your methods.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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There's no shortage of great ideas. There's a shortage of execution.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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