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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Spirit
Giver
Change
Exchange
Right
Gifts
Must
Closer
Way
Sacrifice
Make
Bring
Create
Uneven
Understand
Recipient
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The only path to amazing runs directly through not-yet-amazing
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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As you've probably discovered, great work makes us uncomfortable.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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Listen to your fear but don't obey it.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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If you measure it, it will improve.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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Initiative is the privilege of picking yourself.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Content Marketing is all the Marketing that's left.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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