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Learning is not watching a video, learning is taking action and seeing what happens.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Video
Watching
Taking
Learning
Seeing
Action
Happens
More quotes by Seth Godin
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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At the heart of art is learning to see
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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Don't create for the masses. Create for the people who are your kind of weird.
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The best marketing strategy is to destroy your industry before your competition does.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
Seth Godin
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Seth Godin
Care. Care more than you need to, more often than expected, more completely than the other guy.
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It's not an accident that successful people read more books.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You don't need more time in your day. You need to decide.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
Seth Godin
The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
Seth Godin