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Most people are searching for a path to success that is both easy and certain. Most paths are neither.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Easy
Certain
People
Paths
Searching
Neither
Path
Success

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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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The cost of being wrong is less than the cost of doing nothing.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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We are too focused on avoiding criticism and not enough on making a difference.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Don’t be different just to be different. Be different to be better.
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The person who fails the most wins.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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Many Things That Are True Are True Because You Believe Them.
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The enemy of creativity is fear.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Doing justice to the work is your task, not setting a world record.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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If you want customers to hear about you, make something worth talking about.
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Art changes posture and posture changes innocent bystanders.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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